Designing Experience...



Branding & Design Collateral
Branding, Typography, Layout 
Adobe Illustrator, Adobe Indesign


Challenge: Lead the branding initiative for a vibrant outdoor block party hosted by Eataly Boston, transforming the Prudential mall courtyard into a lively celebration to bid farewell to summer. 

Implementation: I developed branding to encapsulated the spirit of summer while ensuring versatility for future use. Drawing inspiration from the vibrant atmosphere of outdoor festivities, I conceptualized a playful and summery visual identity that set the event apart from other Eataly events. A key component of our strategy was the creation of a folded map booklet, showcasing local vendors and partners while aiding guests in navigating the various attractions located in a large courtyard area. Coordinating across multiple companies and departments, we worked tirelessly to bring our vision to life. From designing eye-catching signage to coordinating with vendors and partners, every aspect of the branding initiative was carefully executed to ensure a seamless and immersive event experience. The folded map booklet served as a tangible guide for guests, highlighting the diverse offerings and attractions while reinforcing the event's branding and identity. 

Outcome: The branding initiative for Eataly Boston's outdoor block party was met with resounding success, garnering praise from attendees and stakeholders alike. Our playful and summery visual identity captured the essence of the event, setting it apart as a must-attend celebration. The folded map booklet proved to be a valuable resource for guests, enhancing their overall experience and facilitating navigation throughout the event. Through effective collaboration and creative execution, we delivered an unforgettable block party experience that left a lasting impression on all who attended and celebrated our featured partners. 

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